Privacy Policy

Introduction

Welcome to Betty Staffords Care Ltd’s privacy policy.

Betty Staffords Care Ltd (“Betty Staffords Care” or “We”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we look after your personal data when you visit our website and share your data with us. It also tells you about your privacy rights and how the law protects you.

Important Information and Who We Are

Purpose of This Privacy Policy

This privacy policy explains how Betty Staffords Care collects and processes your personal data through your use of this website, including any data you provide when you complete forms on our site or send information to us.

This website is not intended for children, and we do not knowingly collect data relating to children.

Full name of legal entity: Betty Staffords Care Ltd

Email address: compliance@bettystaffordscare.co.uk

Postal address: 86 Wentwood View, Caldicot, Monmouthshire, Wales, NP26 4QH

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues at www.ico.org.uk. We would appreciate the chance to deal with your concerns before you approach the ICO.

Changes to This Privacy Policy

We keep our privacy policy under regular review. This version was last updated in May 2026.

Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. We do not control these third-party websites and are not responsible for their privacy statements.

The Data We Collect About You

Personal data means any information about an individual from which that person can be identified.

Identity Data: Includes your name, address, email address, phone number, personal description, family member names, medical professional details, health and identity data, and biometric data via Yoti.
Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
Financial Data: Includes bank account and payment card details.
Transaction Data: Includes details about payments to and from you and services purchased from us.
Technical Data: Includes IP address, login information, browser type, browser version, time zone, operating system, platform, and device technology.
Usage Data: Includes website visits, URL clickstream, viewed carers, companions or clients, page response times, visit length, clicks, scrolling, and browsing actions.
Marketing and Communications Data: Includes your marketing and communication preferences.
Special Categories of Data: Includes health details, disabilities, genetic and biometric data, race or ethnicity, religious or philosophical beliefs, sexual orientation, and where required, criminal convictions and offences.

Information We Receive From Other Sources

We may receive information about you from partner websites, business partners, subcontractors, payment providers, advertising networks, analytics providers, search providers, credit reference agencies, insurance companies, charities, clients, carers, and other third parties.

Medical or dietary information provided by clients to carers through the Betty Staffords Care platform will only be disclosed to third parties with the client’s permission. General anonymised medical data may be shared for research and development purposes.

Aggregated Data

We may collect, use, and share aggregated data such as statistical or demographic data. Aggregated data does not directly or indirectly reveal your identity.

If You Fail to Provide Personal Data

Where we need to collect personal data by law or under the terms of a contract and you fail to provide it, we may not be able to provide services to you.

How Your Personal Data Is Collected

Direct interactions: You may give us information by filling in forms or contacting us by post, phone, email, or otherwise.
Automated technologies: We may collect technical data through cookies, server logs, and similar technologies.
Third parties or public sources: We may receive data from analytics providers, advertising networks, LinkedIn, Twitter, Campaign Monitor, Reply.io, payment providers, Companies House, and the Electoral Register.

How We Use Your Personal Data

We will only use your personal data when the law allows us to, including:

Where we need to perform a contract with you.
Where it is necessary for our legitimate interests.
Where we need to comply with a legal obligation.

Purposes for Which We Use Your Personal Data

Purpose / Activity	Type of Data	Lawful Basis
To register you as a new client or carer	Identity, Contact	Performance of a contract
To process and deliver services, manage payments, fees, charges, and recover money owed	Identity, Contact, Financial, Transaction, Marketing and Communications	Performance of a contract; legitimate interests
To manage our relationship with you, including updates, reviews, and surveys	Identity, Contact, Profile, Marketing and Communications	Contract, legal obligation, legitimate interests
To enable you to complete a survey	Identity, Contact, Profile, Usage, Marketing and Communications	Contract and legitimate interests
To administer and protect our business and website	Identity, Contact, Technical	Legitimate interests and legal obligation
To deliver relevant website content and advertisements	Identity, Contact, Profile, Usage, Marketing and Communications, Technical	Legitimate interests
To use data analytics to improve our website, services, marketing, and customer relationships	Technical, Usage	Legitimate interests
To make suggestions and recommendations about services that may interest you	Identity, Contact, Technical, Usage, Profile, Marketing and Communications	Legitimate interests

Carer Data

We generally use carer data for recruitment activities, marketing activities, equal opportunities monitoring, and to establish, exercise, or defend legal claims.

You can unsubscribe from marketing communications using the unsubscribe link in our emails or by contacting compliance@bettystaffordscare.co.uk.

Client Data

We use client information for recruitment activities, marketing activities, and to establish, exercise, or defend legal claims.

Special Category Data

Special Category Data may include health information, disability status, religious affiliation, diversity information, or criminal conviction information. We will ask for your explicit consent where required.

We may use disability information to provide appropriate recruitment adjustments.
We may use anonymised diversity information for equal opportunity monitoring and reporting.
We may conduct a Data Processing Impact Assessment where processing is likely to be high risk.
We may keep anonymised processing records relating to Special Category Data for 6 years.
We may erase Special Category Data after 3 months post-recruitment and store it securely with restricted access.

Marketing

We may use your Identity, Contact, Technical, Usage, and Profile Data to decide which services and offers may be relevant to you.

We will get your express opt-in consent before sharing your personal data with any third party for marketing purposes.

You can opt out of marketing at any time by following the opt-out links in marketing messages or by contacting us.

Change of Purpose

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another compatible reason.

Disclosures of Your Personal Data

We may share your personal data with internal third parties, external third parties, service providers, professional advisers, regulators, HM Revenue & Customs, identity verification providers, background check providers such as Yoti, and third parties connected with a sale, transfer, or merger of our business.

International Transfers

Some external third parties may be based outside the UK. Where personal data is transferred outside the UK or EU, we will use appropriate safeguards such as standard contractual clauses.

Data Security

We have put appropriate security measures in place to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed without authorisation.

We limit access to your personal data to employees, agents, contractors, and third parties who have a business need to know.

Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including legal, regulatory, tax, accounting, or reporting requirements.

In some circumstances, we may anonymise your personal data for research or statistical purposes.

Your Legal Rights

You have the right to:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Withdraw consent at any time.

To exercise your rights, contact: compliance@bettystaffordscare.co.uk.

No Fee Usually Required

You will not usually have to pay a fee to access your personal data or exercise your rights. We may charge a reasonable fee or refuse a request if it is clearly unfounded, repetitive, or excessive.

What We May Need From You

We may need to request specific information to confirm your identity and protect your personal data.

Time Limit to Respond

We try to respond to all legitimate requests within one month. If your request is complex or you have made multiple requests, it may take longer, and we will keep you updated.

Glossary

Lawful Basis

Consent: When you freely provide a specific, informed, and unambiguous indication of your wishes.

Legitimate Interest: The interest of our business in conducting and managing our business to provide secure and effective services.

Performance of Contract: Processing your data where necessary for the performance of a contract.

Comply with a Legal Obligation: Processing your data where necessary for compliance with a legal obligation.

External Third Parties

Service providers based in the US who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors, and insurers.
HM Revenue & Customs, regulators, and other UK authorities.
External identity verification and background check providers such as Yoti.

Your Legal Rights Explained

Request access: Receive a copy of the personal data we hold about you.
Request correction: Ask us to correct incomplete or inaccurate data.
Request erasure: Ask us to delete or remove personal data where there is no good reason for continued processing.
Object to processing: Object where we rely on legitimate interests or process data for direct marketing.
Request restriction: Ask us to suspend processing of your personal data in certain circumstances.
Request transfer: Ask us to provide your personal data in a structured, commonly used, machine-readable format.
Withdraw consent: Withdraw consent at any time where we rely on consent to process your personal data.

Betty Stafford's Care Candidate Terms

Terms and Conditions of Carer Registration

Background

Welcome to Betty Stafford’s Care Ltd. The following document confirms our terms and conditions which will form the contract between us, as an introduction agency, and you, the carer.

We want to ensure that you understand these terms and can make an informed decision about registering with us. Please contact us if you need clarification on any part of these terms.

These Terms apply to your registration on the Betty Stafford’s Care Ltd carer introduction portal. Your registration on the Portal constitutes your agreement to these Terms. You will be required to confirm your acceptance by ticking the box provided.

1. Definitions

Agreement means the contract between Betty Stafford’s Care Ltd and the Carer for recruitment services incorporating these Terms and Conditions.

Betty Stafford’s Care Ltd means Betty Stafford’s Care Ltd, incorporated and registered in England and Wales with company number 17227259, registered office address 86 Wentwood View, Caldicot, Monmouthshire, Wales, NP26 4QH.

Carer means any person introduced to the Client by Betty Stafford’s Care Ltd for an Engagement providing Services to a Care Recipient.

Care Recipient means an individual receiving care through the Portal and requiring Services.

Client means any family, third party, individual, partnership, agency, organisation, or entity seeking the services of a Carer.

Companion means any person introduced to the Client by Betty Stafford’s Care Ltd to act as a companion to a Care Recipient.

Engagement means the employment, engagement, or use of the Carer by the Client.

Portal means the Betty Stafford’s Care Ltd introduction portal.

Services means the personal care services provided by the Carer to the Care Recipient.

2. General

These Terms and Conditions apply to the Agreement and supersede any other documentation or communication between the parties.

3. Registration Form and Offer of Registration

The Agreement comes into force when the Carer completes their profile on the Portal, completes the Registration Form, uploads Background Documents, and accepts these Terms and the Carer Privacy Policy.

Acceptance of the Carer’s Registration means Betty Stafford’s Care Ltd will use reasonable endeavours to secure Engagement opportunities through the Portal.

4. Betty Stafford’s Care Ltd’s Obligations

Betty Stafford’s Care Ltd operates a recruitment website allowing Clients to access details of potential carers.
Betty Stafford’s Care Ltd is not the employer of the Carer.
No employment contract, partnership, or joint venture is created between Betty Stafford’s Care Ltd and the Carer.
Betty Stafford’s Care Ltd does not charge the Carer a fee to seek Engagements.
Betty Stafford’s Care Ltd does not guarantee that registration will result in enquiries or Engagements.
The Carer is not required to accept any Engagement offered through the Portal.
Betty Stafford’s Care Ltd may reject, suspend, remove, edit, or delete Application Information where necessary.

5. Carer Obligations

The Carer must not act in a way that damages Betty Stafford’s Care Ltd’s reputation or relationship with Clients.
The Carer must ensure all Application Information is true, accurate, current, and valid.
The Carer confirms they are over 18 years of age and eligible to work in the United Kingdom.
The Carer should have relevant care experience, references, and appropriate background checks.
The Carer must maintain professional conduct at all times.
The Carer must keep Client and Care Recipient information confidential.
The Carer must not pass Client details to any third party.
The Carer must inform Betty Stafford’s Care Ltd of any DBS changes, convictions, or charges within 48 hours.

Required Background Documents

CV showing evidence of previous care work
Enhanced DBS on the update service or PVG check
Evidence of Covid-19 vaccination status, where required
Passport or driving licence
Driving licence, if available
Proof of settled or pre-settled status and share code, if applicable
Proof of address
Certificates of qualifications
Proof of public liability insurance or self-employed carers insurance
Evidence of self-employment, including UTR number where applicable
Minimum of two written references
Photo

Carer Code of Conduct

Treat all Clients and Care Recipients with respect, dignity, and compassion.
Act with honesty and integrity.
Act in the best interests of the Client and Care Recipient.
Maintain privacy, rights, health, and wellbeing.
Be reliable, dependable, and trustworthy.
Maintain professional boundaries.
Only carry out tasks they are competent to perform.
Ask for guidance when needed.
Do not accept inappropriate loans, gifts, or benefits.
Report errors or concerns that may affect safety.
Promote independence and choice.
Obtain consent before providing care.
Communicate openly and document care where required.
Never abuse, neglect, harm, or exploit anyone receiving support.
Respect individuality, diversity, and equality.

6. Payment

The Carer shall submit agreed fees to the Client each week, together with details of any additional hours, days worked, costs, or expenses incurred.

Betty Stafford’s Care Ltd acts as a facilitator between the Carer and Client and is not responsible for unpaid or disputed funds owed by the Client to the Carer.

7. Termination

The Agreement continues until services have been provided or until terminated by either party in accordance with these Terms.

Betty Stafford’s Care Ltd may terminate the Registration without notice at any time and for any reason at its sole discretion.

The Carer may terminate the Registration by giving written notice to Betty Stafford’s Care Ltd.

8. Limitation of Liability

Betty Stafford’s Care Ltd shall not be liable for losses arising from the use of the Portal or introductions to Clients, except where such liability cannot legally be excluded.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any matter which cannot be excluded by law.

9. Force Majeure

Neither party shall be liable for delay or failure to perform obligations where the delay or failure results from events outside reasonable control, including acts of God, strikes, accidents, war, fire, or shortages of supply.

10. Severance

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

11. Waiver

Failure by either party to enforce any provision of these Terms shall not constitute a waiver of that provision or the right to enforce it later.

12. Notices

Any notice may be served by email, in person, or by post to the address provided in the Registration Form or any updated address communicated in writing.

13. Governing Law

These Terms and Conditions shall be governed by and construed in accordance with the law of England. The parties submit to the exclusive jurisdiction of the English courts.

Schedule 1: Comparison of Carer and Companion Tasks

Task	Carer	Companion
Companionship and conversation	Yes	Yes
Help with light housekeeping	Yes	Yes
Preparing and cooking meals	Yes	Yes
Preparing drinks and snacks	Yes	Yes
Escorting to clubs, activities, and running errands	Yes	Yes
Light gardening	Yes	Yes
Picking up prescriptions or groceries	Yes	Yes
Support to care for pets	Yes	Yes
Holiday companionship and help with travel	Yes	Yes
Hospital discharge care	Yes	No
Aiding lifting and turning with equipment such as hoists	Yes	No
Helping with personal care such as showering, bathing, and dressing	Yes	No
Reporting changes in the person’s condition	Yes	No
Supporting maximum independence	Yes	No
Medication prompting	Yes	No
Care for people with physical disabilities	Yes	No
Care for people with dementia, Parkinson’s, or neurological conditions	Yes	No
Respite or temporary care	Yes	No
Close supervision	Yes	No
End of life care	Yes	No
Support with toileting and maintaining hygiene	Yes	No

Betty Stafford's Client Terms

Terms And Conditions Of Client Registration

Background

Welcome to Betty Stafford's Care Ltd. The following document confirms our terms and conditions which will form the contract between us, as an introduction agency, and you, the client (the "Terms").

Betty Stafford's Care Ltd is a company registered in England and Wales under company number 17227259, with its registered office address at 86 Wentwood View, Caldicot, Monmouthshire, Wales, NP26 4QH.

By engaging our services, you accept you have read, understand and agree with these terms and conditions. These Terms shall apply to the provision of services by Betty Stafford's Care Ltd to the Client.

1. Definitions and Interpretation

"Betty Stafford's Care Ltd" means Betty Stafford's Care Ltd, a company registered in England and Wales under company number 17227259.

"Carer" means any person introduced to the Client by Betty Stafford's Care Ltd to provide personal care services to a Care Recipient.

"Care Recipient" means an individual that is receiving care services through Betty Stafford's Care Ltd.

"Client" means the person, firm or company who submits a Role/Vacancy/Advertisement or acts for or on behalf of the Care Recipient.

"Companion" means any person introduced to the Client by Betty Stafford's Care Ltd to act as a companion to a Care Recipient.

"Portal" means www.bettystaffords.co.uk or hire.bettystaffords.co.uk.

2. The Contract

These Terms plus the information set out in the relevant Role Vacancy Advertisement contain the entire agreement between the parties.

No variation or alteration to the Contract shall be valid unless agreed in writing by Betty Stafford's Care Ltd and the Client.

3. Vacancies and Advertisements

Betty Stafford's Care Ltd reserves the right to decline, cancel, or remove any Role Vacancy Advertisement provided by the Client at any time, for any reason and without prior notice.

The Client is responsible for keeping Role Vacancy Advertisements accurate and up to date.

4. Cancellation of Registration

If the Client is a consumer, they may cancel this contract within 14 days of entering into it.

If the Client requires Betty Stafford's Care Ltd to provide Services sooner than 14 days after the Contract has been made, the Client acknowledges they may lose their right to cancel.

5. Betty Stafford's Care Ltd's Obligations

Betty Stafford's Care Ltd acts as an introduction agency, introducing carers and companions to clients.

Betty Stafford's Care Ltd shall use reasonable endeavours to provide details of suitable and willing Carers to fill vacancies notified by the Client.

Documentation requested from Carers may include:

CV suggesting experience
Evidence of PVG check or DBS number
ID, such as passport
Driving licence, if applicable
Proof of settled or pre-settled status, if applicable
Address information
Proof of public liability insurance or self-employed carers insurance
Declaration of self-employed status
Two references
Photo and video where possible

6. The Client's Obligations

The Client shall provide Betty Stafford's Care Ltd with all information reasonably required to provide the Services.

The Client is responsible for fully instructing the Carer on duties, working conditions, hazards, safeguarding issues, and any special requirements.

The Client is responsible for verifying the background, identity, DBS, references, qualifications, and suitability of any Carer before engagement.

The Client acknowledges that Carers on the Portal are self-employed and responsible for their own tax and national insurance payments.

7. Service Fees and Payment

Betty Stafford's Care Ltd charges fees based on the type of Engagement. These fees are payable by the Client to Betty Stafford's Care Ltd.

Live-in care over 4 calendar weeks is charged at £27 per day plus applicable taxes.

Engagements of less than 4 calendar weeks, part-time, respite, or short-term live-in care are charged at £32 plus applicable taxes.

Hourly/Daily Care is charged at £6.50 per hour booked plus applicable taxes, subject to a minimum charge of 4 hours of service fees per week.

Betty Stafford's Care Ltd may charge a setup fee of £99 plus applicable taxes for Hourly, Daily, Short-term, or Respite care Engagements.

8. Carer Fees and Payment

The Client confirms that the Carer will be checked, approved, engaged, work for, and be paid directly by the Client during an Engagement.

The Client is responsible for paying the Carer's agreed fees and reasonable agreed costs.

9. Warranties

If a Client is an agency acting in the course of business, it must not represent itself as a consumer or private entity.

Betty Stafford's Care Ltd may stop any search that it reasonably believes has been placed by an agency acting in the course of business.

10. Cancellation

The Client must inform Betty Stafford's Care Ltd immediately if it has agreed with the Carer to amend, extend, or cancel the Engagement.

If the Client cancels any live-in care Engagement with less than seven days' notice, the Client may be liable to pay the applicable Service Fees and Carer fees.

11. Confidentiality

Each Party shall keep confidential all Confidential Information and shall not disclose it to any other party except where required for the purposes of the Contract or by law.

12. Data Protection

The parties acknowledge their obligations under applicable Data Protection legislation.

Betty Stafford's Care Ltd shall process Personal Data only for the purposes of carrying out the Services and shall maintain appropriate technical and organisational measures to protect Personal Data.

13. Liability

With the exception of death or personal injury, Betty Stafford's Care Ltd shall not be liable for any direct or indirect loss or damages, including loss of profit or consequential loss.

Any decision as to the suitability of a Carer is at the sole discretion of the Client.

14. Indemnity

The maximum liability of Betty Stafford's Care Ltd shall be limited to an amount equal to the total service fees paid or payable by the Client in the year in which the claim arises.

15. Notices

All notices required under this Contract shall be delivered through the Portal, by email, by hand, or by first class post where applicable.

16. Force Majeure

Neither Party shall be liable for failure or delay in performing obligations where such failure or delay results from causes beyond reasonable control.

17. Law and Jurisdiction

This Contract shall be governed by and construed in accordance with the laws of England and Wales.

Any dispute shall fall within the jurisdiction of the courts of England and Wales.

Schedule 1: Comparison of Suggested Carer and Companion Tasks

Task	Companion Role	Carer Role
Companionship and conversation	Y	Y
Help with light housekeeping	Y	Y
Preparing and cooking meals / drinks / snacks	Y	Y
Escorting to clubs, activities and running errands	Y	Y
Light gardening	Y	Y
Pick up prescriptions or groceries	Y	Y
Support with care for pets	Y	Y
Holiday companionship / help with travel	Y	Y
Personal care needs such as showering, bathing and dressing	N	Y
Reporting any changes in the person's condition	N	Y
Support with prompting medication	N	Y
Care for people with a physical disability	N	Y
Palliative care	N	Y
Support with toileting and maintaining hygiene	N	Y